What Pivoting is, When to Pivot, and How to Pivot Effectively

Pivoting requires diligent planning and execution. Find out what pivoting is, when your company should pivot, and how to ensure a successful pivot.   In business, pivoting is a term that describes the process of changing direction when the current strategy is not delivering the desired results. It involves strategically changing a company’s business model, product,…

How to Create the Perfect 60 Second Pitch for Your Startup

As a startup founder, you will pitch your business thousands of times to potential customers, partners, team members, investors, and more. However, crafting a strong 60 second pitch, or “elevator pitch,” can be difficult if you do not understand your business well enough to describe it in a way that captures your audience. Given the amount…